Leads are Currencies and a Vital Thing in a Business
What do you need to get you to the next level? Connor shared his thoughts about leads being a currency.
In this video, Connor breaks down how he runs his business, how he properly uses his leads to make a huge profit, how to fully utilize your podcast video to market yourself to different social media sites, and how he loves marketing. He also came up with a marketing plan in a short amount of time to Andy on how he can market himself through podcasts. Connor also shares his plan to be one of top 5 Leadership Experts in Canada to Millenials and he ain’t joking!. Mark Connor’s words as he is about to conquer the U.S. carrying the Candadian flag on his back and be on the same level as Tony Robbins and Gary Vaynerchuk!.
You Will Learn:
- Who is Connor Larocque?
- What are leads?
- How to make use of those leads of yours to market yourself and make profit.
- How to put your podcast in a good use.
- How to be seen everywhere.
- Choose your niche.
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Transcriptions:
Andy Audate
I want to change lives. I want to show people how to progress and their money. I want to show people how to progress their mindset. I want to show people how to progress in their brand so that way they can take care of their family. Take care of the finances and experience freedom. All right, man, I got my main man Connor in the building dudes.One of the youngest hustlers that I know in Canada, who's running drumming. In the marketing space. Thank you so much for being on the progression show Connor.
Connor Larocque
Andy you're the man. Thank you for having me.
Andy Audate
I'm so excited. Look what really attracted me to you. Connor man was one of the facts that the matter is one of, like, for me, for example, I'm typically the, one of the youngest people in the arena.And then when I got to see your content on social media, I said, damn like to see another young buck. How old are you, man?
Connor Larocque
26
Andy Audate
I'm 25 years old. So to see another young dude hustling and running, it's really attracted to me. And I'm glad that I have you on the progression conference, tort national tour, as well as you know, you're over here.So that's my circle. Who's making major headway, man. Let's talk about what you're doing up in Canada. The Cokes of the cold.
Connor Larocque
Yeah, no, a hundred percent again, I appreciate you having me. So primarily we've run a business called social rice, inc. We're a lead generation firm. We focus on customer acquisitions.Primarily we do all of your in house marketing. We become your, I know his agency, but the focus in the space has been the lead generation customer acquisition side. My actual expertise is how to generate leads. Organically, how to monetize your brand to generate leads organically up in Canada, we have a decent amount of competition in those realms, but I've been able to, I've been blessed over the last several years to work with some of the top people in the game like Ty Lopez, Mark Locke.And we got in with them in the end. It's helped me scale my game from here to here. Once you make that investment in yourself. well, we've been having a lot of fun. We work with a variety of different clients, B to B, B to C.I know when the marketing space, so he said, you've got to have your niche on one thing.And you know, I just can't turn the money away if it comes out of us. Right. We're like we have the blueprint, let's do it.
Andy Audate
Right. Right. So why would people want to come to, like what intrigues or inspires people to even do business with you?
Connor Larocque
Honestly, I'm pretty, I'm an integrity guy. That's very hardcore. I have a mentality of a very nice, big, big heart.but I'm always out there looking out for my clients. I find a lot of people they're not pressing enough in the sense that they have all these touch points, some little signs, someone on they do their onboarding and you don't really hear from them. Whereas me I'm invested, I'm all in. When it comes to anybody, I'm walking them through.I'm giving them all their things. I have touch points, things going through, and at the end of the day, our results speak for themselves. So, we've done it in the hundreds of thousands in terms of leads, et cetera. And in various different businesses, I built my career when I started, I was actually an outbound salesman.
So door to door. Then we went on to another vehicle like the phone and a so hardcore. And that we worked in a variety of different industries from charities, all the way to insurance, which is like, arguably the worst religion. It's the hardest. so we were competing against companies like Geico, state, farm, and Canada, Allstate.We have big names like that. So we have a good track record, even though I know as young guys, it's hard to get over that stigma. I don't even acknowledge it. Let's go in. Hey, how are you doing? And 90% of the time I'll close because I'll just tell him the other day, we're going to guarantee you leads. Here's what the competition offers. But at the end of the day, we're here, here's our client list. And I work with them in a humble manner in the sense that I'm just looking out for them. How can we blow your stuff up? How can we get you more leads? What do we have to do to get you to that next level? Things like that. And that's why people want to do business with us.
Andy Audate
So what is going to be your message to your audience, your potential client, or the people who are listening? What's your real mess? What's really your message to them? And what should they know about their business and marketing?
Connor Larocque
So the biggest thing. So I'm like a pitcher in the sense that I'm throwing you free balls all day long.So at the end of the day, if you look at the marketing sphere, most people, yeah, I can, you can have the best graphic designer, the best sales person, the best, this, this and that. But at the end of the day, in my opinion, leads are the currency. Because if I can keep going like this, what happens in marketing is there's a very small room for retention, especially if you're not good.
So I can go and get you thousands of likes, lots of traffic, all that stuff. But at the end of the day, those leads are going to be the currency that is going to help you scale a business. Because if you're paying me a two to a $5,000 retainer a month, what is going to keep you on board? Not the exposure.
That's great. The graphics, whatever it's those leads because I'm giving you shots at that. that that's the basic message that I would give to any of my clients or any prospects or any people like that.
Andy Audate
So we're just saying that leads are the currency, weeds are what you need.
Connor Larocque
Yeah. Leads or leads are the currency, because if I it's more shots at bat, more opportunities again.So you could be the best salesperson in the world. You have no leads to close. It's not going to get you anywhere. You have the best designers, best copywriters, best things, but if you have no business ongoing and coming through that door to grow you to even give you shots at bat or sales, it doesn't help.I would say leads are probably the most vital thing in a business like something ongoing. So at least you have more, you know, shots to throw more bad stuff or more hits to go on the bat, stuff like that.
Andy Audate
Powerful, powerful. So how do you do that? I say you're looking at the brand. How would you go about doing that?
Connor Larocque
There's there's several ways. We actually built a system. I believe we discussed at one point I built it through charities where we basically are able to leverage charities, the brand power on a national scale to generate leads. And it's done through donations. We have a whole system we built on the back end that nobody talks about in the industry.Primarily though, anything you bring in you and runs it a formula of, obviously you've got to have the great content, if you want to go organic on that side, but basically blow up your brand to an omnipresence you're being seen everywhere, which you always hear in the marketing industry. Then you're running that in conjunction with Facebook, LinkedIn, and Instagram ads.So they're all going, and then you do some videos, get on some podcasts, interviews and things like that. They just keep seeing you and it looks clean. It's new. I need to do a month. You honestly, you honestly, Andy and the type of way you could do one and just, if you advertise it specific, chop that up, put it into different places you guarantee you could generate leads and the strategic enough you could do one just it just for some leads.But if you were to do, let's say like, most people, I find aren't able to leverage these things. You're good at it. but I would say if you were to do at least five of five a month, you're going to not, you can make five grand extra a month as a starter, just off of that. So that wasn't up to the interview.
Andy Audate
Let's let's put, let's put a marketing plan for Andreotti right now. So I got my pen, I got my trusted pen and notepad. Ready? You said for me to do one? All I gotta do is one. Yeah, I do one podcast. I do a lot more than one of them, but I do one podcast. And then what do I do with that podcast?
Connor Larocque
Okay. So the biggest thing.So, so take, get yourself in a spot where you'll have that 32nd clip or two of them, or three of them, or four of them that have the whole interview. So scale that obviously out all across your social media. Biggest thing I need to know from you especially for the copyright side, what's your goal with it.So if you're looking to land a client, so if you're working with people that are looking for VR, things like that, what kind of audience that we got to pop that in? Who's the connection you need to use? So one of the biggest things I would do when I bring you on is that I always open up my network. I have a very extensive network across Canada, the U S.We start going like that. So I'll put a feeler out right off the bat, just on my profile. Don't even talk about you, just put a feeler out. So we start that as soon as we onboard a client, let's say it's a plumber and anyone looking for a residential service plumber anybody looking for a new VR system, anybody looking for Lee leads, whatever it is, you put that out to start off with that test or test the waters.Okay. Then we do that interview. You're plugging away. You're selling off that interview in a very indirect way. Yeah, we do this man. You should see the results. Talk about the testimonials people like that. We chop that into you know several different areas of it on a Facebook pump up the 32nd clip with a video you talk and whatever on LinkedIn, have another one going through Instagram.Like you've already done. Get all that kind of stuff out running in advertisements. And then for the next week or two or whatever, hit off those points, hit off that, that content, meaning that if you're looking for someone with VR, start talking about it. Yeah. I worked with this guy. Pardon? Our VA's yes.Sorry. I'm saying VR. Yeah, VA. So, so start talking about that for the next week, your content, and you'll stir something, especially if it's running in conjunction with Facebook ads or LinkedIn or whatever you're on, and then leveraging your client's networks. So my network or whoever you're doing business with, and it'll guarantee work, even off my own show alone in Canada, I've had people come on and sell 10 grand people end to gig people.I got my actor card, essentially in my marketing plan.
Andy Audate
All we're doing is one podcast.
Connor Larocque
If you want to do just, yeah, you could do one and just chop it into increments and then all your content that's going to follow up. After that interview, it's been shopped and will relate to that. Not specific to the interview, to your, your expertise and topic of whatever you're selling you, position it that way.All right. Am I doing anything else? Advertisements Facebook, Instagram do one on LinkedIn. They're expensive, but get one on LinkedIn and then and then mix your content over the next week between videos. Good copyright, really kind of like stabbing and drilling home. That idea of what you're selling and the goal, whatever the goal is.Talk about that like you do and embrace it and get on a video and say, this is what we did show some testimonials. You have video testimonials. Those are the best way to slash through those objections.
Andy Audate
Okay. Perfect. Perfect. So used video testimonials and you know work on the copyright make sure that I'm clear on my messaging clear and concise on the message that I wanted.I want to share with the audience as well as use videos. Okay. Sweet, now what are we expecting from Connor this year in 2020? Right now we're in March of 2020. Hopefully that podcast is heard in March of 20, 26, but however, what can we expect from Connor this year?
Connor Larocque
I want to be positioned as the top expert in the top leadership or leadership expert in Canada for millennials primarily, that's my demographic.So I want to be known. It is one of the top guys coming out of Canada, one of the top five coming out of Canada as a marketer, as an entrepreneur. My whole mission. If you want to know my actual mission, what we're building as leaders on building the next generation of leaders and entrepreneurs here in Canada.So whether what that means is helping people build self-sustaining platforms for the rest of their lives through entrepreneurship. That's what we're doing on a local level. So within the next year, I want to get on that big stage with either Gary V Tony Robbins one of those names at least get onto one of those stages and be positioned with that.I want to, I want to run on the fricking stage man national scale with a big Canadian flag on my back man, and put it up
Andy Audate
And that's objective. Why would you have interest in participating in something like the progression conference, which is a US based event?
Connor Larocque
Because the U S audience is massive. You guys are open for business.Canada's unreal in a lot of ways, I'm a Canadian, very proud, but, but that U S audience is where a lot of my mentors are from. And a lot of people. And I think being Canadian, I have, I have an anomaly factor when I come in. So people have a judgment thing with all Canadians are soft, this, this, and that. But as you know, I'm a pretty hardcore guy.Like I'm a nice guy. I have a big heart, but. Pardon? Yeah, I do too. Yeah. The ring Kickbox yeah. K one knees and everything. Yeah. So I am nice. Like I hated fighting, man. It was awesome. Sport is unbelievable, but it's dangerous. You get in there you get cracked or kicked in the head. I got knocked out one time.You know, you're obviously laying a couple of punishments too, but then I used to fight. Yeah. We used to go on a rig. It trimmed some of the top guys, Canada fought in the world every day. I didn't fight in the world, but I thought on a national scale when I was young, like 17.
Andy Audate
Okay, sweet. Sweet. So I'm truly excited to be working with you this year and also working with you in the years to come and how we start our relationship.Now what's your message to the world, man. What do you want the world to know?
Connor Larocque
That we're building the next generations of leaders and entrepreneurs. We're helping these young adults, these entrepreneurs get sustainable in their lives, so that not only are they going to generate leads, organically, have a way to position their passion into a brand and something that they can leverage, but help them get out there.Something I've been very passionate about over the last years is that I'm all for education and learning. But it has to be leveraged properly. If you're going to make a $40,000 investment to go to school and all these things, you need to back it up a little bit on a high school level, figure out somewhat of a plan where, where is that energy coming from?Because if you don't have the energy, you're just going to sink at the end of it. You're not going to be excited. I was going to be a lawyer by trade, be a commercial lawyer that did not excite me. I read case law every day and it was so boring. And then I started going into things that got me passionate, like marketing branding sales sales was my niche.Right. I loved it. so my message to the world is follow your energy. What's going to get you fired up because that's at the end of the day, going to help you go from here to here and your life, that intensity.
Andy AUdate
Absolutely. That's truly an insight invigorating to share with me. What does progression mean to you?
Connor Larocque
Progression means working every single day to try to be the best person you can be. It means getting knocked down, but progressing, even though you've gotten out down, you still got your ass in that ring and fought back no matter. So progression is always trying to better yourself, looking at yourself the day before and saying, what can I do better today?I look back a year. What did I do there that I feel? How can I better myself? What do I have to do? What are my habits? What's stopping you from being the best person I can be. That's what progression means to me.
Andy Audate
Ooh, that's so exciting, man. And I'm excited to have you in space, man. Thank you so much for your time today, Conda and thank you for rocking the progression show.
Connor Larocque
Thank you very much andy. It's been a pleasure.
